Increase mobile conversions

Mobile web design

Mobile first design methodolgy

Mobile web designmobile first

With mobile users now making up over 50% of web surfers, its time ask, is your website really ready for it?
Your audience are mobile ready, is your website ready for them?

Mobile first design, is a must for todays environments. Having a responsive website is fabulous, but catering for every device to optimise traffic, leads and sales is a must.


Mobile website users behave and navigate your website differently to desktop users. Captivate your audience no matter what device they use.
Integrating mobile as part of your global site strategy will help ensure that your users experience is consistent across all platforms as your users access your website on different devices.


A responsive website comes with many benefits, not only is it preferred by Google but it is also far easier and less complicated to manage.


With Googles mobile first indexing, you will improve your prescence by using a responsive website and employing the 'mobile first' technique.


Tailor your design for smaller devices. Prioritise content and call to actions to increase your conversions.

What is mobile first design?

A simplistic guide to Mobile-First Responsive Design
The Mobile first approach is exactly what it says. Designing for the smallest screen first and then working up to larger scaled devices.

What it boils down to is that the smallest of the designs will have only the essential features. Immediately you have designed the heart of your UX (User experience). This is commonly knows as progressive enhancement.

The opposite approach is know as graceful degradation. This method has all the compexities right from the start, then strips them away for smaller devices. The problem with this methodology is that in building all the complexities, such as "hover actions" and other resourceful user interactions, it is quite easy for them the core elements and additional elements to merge and become harder to disguinish and seperate.

The Mobile-First Design.

Visualise the priorities.

Using a heirachy you can determine all the elements you want to include in order of importance.

Design with smaller breakpoints then work up. The opposite way just gets complicated because going from a plush screen, is lkely to squeeze content when you get to small screen displays.

Hover effects:- dont rely on hove effects, There is no hover control for finger tips as of yet.

Think about off-canvas navigation, ajax calls or other elements that users can interact with, without having to refresh the page.

Dont use large images, they will slow down your site and they wont look that great on small screens.

Test on real devices. There is nothing better than seeing it in the real world and how it will present to users across device types.

The upsurge in mobile usage continues and the need to cater for mobile first is right there with it.

mobile first web design

Off canvas menu
Strong call to action on view port
ajax calls, reduce page refresh needs

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